Friday, May 20, 2022

We Are NY Horse Racing Launches New Television Ad

We Are NY Horse Racing today announced the launch of a new television advertisement to further expand its campaign to educate and inform New Yorkers about the importance of horse racing to the New York State economy. Titled “Community”, the :60 ad presents the stories of the dedicated individuals who are working every day to ensure the continued success of horse racing in New York.

The ad will air on broadcast and cable networks across the state beginning today, with additional ads to be unveiled in the coming months. We Are NY Horse Racing opened its paid media efforts in January on a variety of digital platforms before expanding to television in February.

To view the new ad, visit: We Are NY Horse Racing: Community

We Are NY Horse Racing is a coalition of small businesses, labor unions, non-profits, and trade associations who recognize the importance of horse racing as an economic engine that creates and sustains jobs for New York families.

Launched in September of 2021, the coalition has quickly grown to now include more than 50 member organizations committed to educating the public about the role the sport plays in the New York State economy. The membership has engaged in dialogue with lawmakers, participated in legislative hearings and conducted grass roots events to build support for the sport.

For additional information, visit nyhorseracing.com/